A question among many is that we use traditional marketing methods to promote a product or business. Why is digital marketing important? Think about what you mean by conventional marketing.
Posters/banners/leaflets/billboards/micing/wall writing/office visits etc. I don’t think anything else is worth mentioning. Now think about it, among all the methods I have written about, you cannot do targeted marketing in any of them, such as advertising only for boys or advertising for 20-28 year old’s etc. Again, if you are in Uttara of Dhaka, it is difficult for you to sell Dhanmondi products because many buyers prefer to buy products from their nearby stores. Now if you think about TV or radio, it has to be said that the cost of advertising in these two methods is very high and it is not possible to advertise here in the case of all businessmen.
So you understand, where are the problems of conventional advertising. But with digital marketing method, you can open your shop online, target and advertise, sell products by targeting people from any part of the country as customers, create friendly relations with your customers and inform them about new offers very easily. . Besides spending a lot of time online, in that case as a marketer you must adopt digital marketing methods for your business.
The biggest advantage of this marketing method is that customers can get information about your product anytime, anywhere. New customers are created for that. Also, it is a marketing method through which all types of products or services such as entertainment, games, education, products, digital products can be sold.
Digital marketing plays a very important role especially for small or new businesses because the cost of this marketing is very low. If you know how to do digital marketing, then you can do marketing of your products without any investment. Again if you invest something then you can bring very good results in a very short time.
Types of digital marketing
Now let’s take a look at what types and how many types of digital marketing can be:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social media marketing
- Content Marketing
- Email marketing
- Digital Display Marketing
- Influencer Marketing
- Affiliate Marketing
Search Engine Optimization (SEO)
We create websites for our various needs or services. But the main objective of creating this website is to get desired traffic/visitors. Because, if there is no traffic to your site, then you will not be able to enjoy any benefits from that site. And to get more traffic/visitors to the site, it should be brought to the top of the search engine result page.
Because, most of the traffic comes from search engines through various keywords. And in order to rank in these search engines, your site must be properly optimized by following the rules of the search engine. Only then you can get good quality traffic from search engines and you can be profitable. Because, traffic = profit. As the traffic increases, so will your income.
Websites are preferred for any small to large business or personal work abroad. All their work is done online. And that is why they want to bring their own site to the search engine ranking. That’s when they need search engine optimization. Because, without SEO, it is not possible to bring a site to a good position in the search engine. Many websites are being created in our country for small/big business or personal needs. And SEO is needed to increase the acceptance of these sites, that is, to bring these sites to the search engine rankings based on the keywords desired by the general public.
And in this way search engine optimization is being seen with great importance in Bangladesh to increase the recognition and traffic of small/big sites and its demand is increasing day by day. Because, SEO is an ongoing or continuous process.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a comprehensive marketing strategy that will primarily drive traffic to your business. This is what we call Paid Search Marketing. This type of marketing is usually done based on the structure of your business.
In this case PPC (pay-per-click) or CPC (click per click) model etc. models are selected. SEM usually takes place on different platforms. Among these – Google Ads and Bing Ads (on Google Network), Yahoo Bing Network Ads is the most popular. SEM is the most cost-effective Online Marketing of the current Digital Marketing which will help increase your return on investment.
Social media marketing
Online social media is nothing new to introduce now. Nowadays many people spend most of their online time on social media. Many do business on social media – this news has now reached almost all users. So many want to know what social media marketing is and how important it is. Nowadays many businesses are using social media. So its importance is very high now. Many of us read Facebook, Twitter, Instagram day and night. So many people are doing business here now. Many establishments now advertise their products on Facebook.
You can open a page to sell your products on Facebook. And from there products can be sold. These pages can be used to promote product images, videos, and promote the organization’s web site. In this way, website visitors increase and products can be sold directly from the website or from the product page. Facebook is social media. And the business using this medium is called social media marketing. Since people spend more time on social media, this marketing is very important.
About one crore people use Facebook in Bangladesh. It is not very difficult to succeed once the business goes viral among this huge population. Everyone wants to grow his business. So it can be seen that many successful companies are also promoting their products to these huge users by advertising on Facebook. If you don’t have a lot of customers, social media can be a great way to increase customer attraction. So social media marketing is an important medium for new and old businesses.
Content marketing
Content marketing is the process of creating content and promoting it to target customers through careful planning and creativity. It has become the cornerstone of digital marketing these days. Because, if it is not possible to create good content, it will not be possible to reach customers by promotion alone. Marketing in any media will not be effective if the content is not relevant. Content is now being used as an important marketing tool across blogs, websites, YouTube, and social media.
No matter what kind of promotion you do, it all needs content. Whether you’re emailing customers or posting on social media or writing blog articles, you’ll need great content and marketing. People don’t like ads now, many use ad blocker software again. People who don’t use ad blockers also don’t click on ads. As a result, instead of attracting people with ads, attracting customers with content is the essence of content marketing. Content is the lifeblood of digital marketing.
- Content marketing plays an essential role in informing customers about your products or services.
- There is no substitute for engaging content to build relationships with customers.
- Content marketing is essential to help customers understand how your product can solve their various problems.
- Good quality content is essential to increase your band value and build loyal customers.
- Ads, email marketing, Facebook boost, YouTube videos all need interesting and engaging content.
- A good content can convert the audience from visitors to customers.
Email Marketing
Although the marketing of any product or service through email is generally called Email Marketing, its field is huge. Email marketing is a tailored article or content that highlights the quality of the product to the customer, making him interested in purchasing the product. Through this, the customer can be reached in a short time. Business can be profitable by sending smart emails.
Email Marketing can generally be done in three steps-
- Email Templates
- Email Collection
- Email Delivery
- Email Templates
First you need to create an email template for Email Marketing. In this case, you need to keep in mind what the product you will write about in your email will look like. Based on that, good article or content should be created by choosing good words which will make the customer interested in the product. And a beautiful responsive email template to help with that.
Email Collection
One of the tasks of email marketing is to collect a large number of emails. Because in these email addresses you will send your message about the product or business to the customer and encourage them to buy. The more emails that can be collected, the more likely sales will increase. But you need to send your email to the right audience.
Email Delivery
The most important step in email marketing is email delivery. SMTP (simple mail transfer protocol) server is required to deliver emails. Usually the sites we use to send mail like Verizon, Comcast, AOL, Gmail, Yahoo, GoDaddy, Earthlink etc. These sites will not allow you to send large amount of mail in a day. But you may have to send thousands of mails or even lakhs of mails every day. So you can buy and setup SMTP server yourself and send as much as you want. To be a successful and good email marketer you definitely need a good SMTP server.
Proper email marketing may be the greatest example of low-cost mass digital marketing.
Digital Display Marketing
Digital display ads are relatively expensive. Displaying advertisements in the form of banners, slide shows, images or videos on websites or various social media is called digital display marketing. Although these ads cost more to run, they help more in attracting customers. Currently, many people are doing digital marketing through LED Display. Digital marketing can be the best medium to attract customers in this modern age. So we think 70% of business success lies in proper marketing.
Influencer Marketing
Currently, this type of marketing is the most common. Influencer marketing is all about promoting products with someone who is known and popular to the public. He may be a famous player, a great actor or a popular singer. The key is to campaign with someone everyone listens to and trusts. Then many think that, “My favorite star uses this product. Then I will also buy this product.” Influencer marketing is basically the goal of creating this kind of mentality.
Affiliate Marketing
Affiliate marketing is generally referred to as marketing other people’s products. The commission earned by selling other people’s products is called affiliate commission. For example, you sold the goods of my shop by advertising. I gave you some commission in return.
Thousands of companies around the world have affiliate options that sell a lot of their products and thousands of marketers are getting commission by selling these products. Almost all big companies like Amazon, Alibaba, Themeforest, ebay, etc. offer affiliate commission. But the most popular is Amazon affiliate. It can be done in different ways.
Apart from all this, the field of Digital Marketing is more extensive and vast. The world is constantly moving forward using all the digital technologies of the digital world. But for success in every medium, it is necessary to follow the right rules. There are different strategies for each sector of digital marketing. Based on these, WW Tech Ltd gives us the assurance of proper digital marketing.
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WW Tech Ltd is the best digital marketing agency in Bangladesh that provides professional SEO service, SMM, SEM, Email Marketing, Content Writing, Web design, and Development services. We are the best digital marketing agency in Bangladesh With 05 years of experience in the Digital Marketing Industry. We provide the combination of digital marketing strategy and expertise, desirable experience.WW Tech Ltd has been providing digital marketing services for over 05 years and successfully earned the reputation of keeping clients happy.
We have experience in detailed digital media marketing and management and have helped to earn millions of revenue for many different companies.
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